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McDonald’s Opens Mutineer Themed Quarter Pounder Only Restaurants in Japan


Outside The Quarter Pounder

Yes, Mutineer Magazine is getting some clout. I recently wrote to McDonald’s executives and demanded that some McDonald’s locations be opened using only the Mutineer Magazine colors of red and black. Furthermore, I demanded that these new locations only serve Quarter Pounders and Double Quarter Pounders and that the shops be managed by someone called a “Quarter Pounder Secretariat”.

The Line At Quarter Pounder

So you can only imagine my delight when I found out that the fine people at McDonald’s had taken my idea and made it reality. Well, ok, it wasn’t my idea, but seriously, that is what they did and I think its more than a coincidence!

Inside The Quarter Pounder

There are two Black Panther-esque, futuristic, Quarter Pounder-only McDonald’s locations, which are part of a promotion to introduce the Quarter Pounder (and irreversible heart disease) to Japan. None of the typical McDonald’s branding is incorporated: no golden arches, no Ronald, and no homeless people outside. These new locations are in some of Tokyo’s poshest neighborhoods. If I can escape the death clutch of the ninja-like meter maids of Los Angeles, I’ll try and visit one of these new McDonald’s and give you a full report, but the chances of my escape are unlikely.

See more photos at: Creativity.


  1. Voltron | Tuesday, November 18, 2008

    Oh sweet, now i can enjoy a crap-burger, whilst sitting in a trendy setting…

    I wonder how the bathrooms are, cuz i’ll be spending most my time in there purging my system of what may or may not be called food.

  2. Lam Huynh | Tuesday, November 18, 2008

    HAha, Mcdonald’s…

    the Hot Pocket of the fast food industry

  3. Alan Kropf | Tuesday, November 18, 2008

    Voltron = Angry Dude = Needs to chill out = JUST KIDDING…Voltron 4 Life!

  4. Jeff | Tuesday, November 18, 2008

    I think we should arrange for an epic UFC battle.

    Voltron vs. Ronald McDonald

  5. Alan Kropf | Tuesday, November 18, 2008

    I think we should a Thunderdome death match: Voltron and Ronald McDonald vs. Jeff

  6. Ron Washam, HMW | Tuesday, November 18, 2008

    I always wondered what happened to the Triple Crown Winner of 1973–he’s the Quarter Pounder Secretariat! I hear in Korea it’s the Quarter Pounder Lassie.

    I learn so much here.

  7. sloane | Thursday, November 20, 2008

    A press release from McDonald’s (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald’s in Japan) as it’s introduced.

    Dr. Tantillo’s just published a post on McDonald’s on his marketing blog, in which he praises McDonald’s for being so flexible and adapting to demand but prefaced this with: “The big things about McDonald’s cosmetic image (i.e., colors, designs, clown mascot) have never essentially changed. Neither has the basic serving and restaurant setup.”
    Guess they are even more flexible though… Tantillo’s full post

    Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn’t make sense for them–a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their ‘unsnobby coffee’ campaign. Tantillo did a post on Starbucks/Dunkin’ Donuts mentioning McDonald’s coffee, too.

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