Yes, Mutineer Magazine is getting some clout. I recently wrote to McDonald’s executives and demanded that some McDonald’s locations be opened using only the Mutineer Magazine colors of red and black. Furthermore, I demanded that these new locations only serve Quarter Pounders and Double Quarter Pounders and that the shops be managed by someone called a “Quarter Pounder Secretariat”.
So you can only imagine my delight when I found out that the fine people at McDonald’s had taken my idea and made it reality. Well, ok, it wasn’t my idea, but seriously, that is what they did and I think its more than a coincidence!
There are two Black Panther-esque, futuristic, Quarter Pounder-only McDonald’s locations, which are part of a promotion to introduce the Quarter Pounder (and irreversible heart disease) to Japan. None of the typical McDonald’s branding is incorporated: no golden arches, no Ronald, and no homeless people outside. These new locations are in some of Tokyo’s poshest neighborhoods. If I can escape the death clutch of the ninja-like meter maids of Los Angeles, I’ll try and visit one of these new McDonald’s and give you a full report, but the chances of my escape are unlikely.
See more photos at: Creativity.