The Rainbow Bar and Grill sits on the far west end of Hollywood’s legendary Sunset Strip where it has been home to classic rock stars in the 70’s, hair metal bands during the 80’s and everybody stuck on memory lane ever since the grungy 90’s. While the pub actually serves great food, it goes with saying that its reputation is rooted in mass-consumed cocktails and the foolish acts that follow.
It only makes perfect sense that the much-needed renovation the bar received on its ground floor indoor bar and outside patio bar, where sponsored by Jack Daniels. The drink has been a favorite of nearly every rock star to adorn the walls (think Slash) so why not do some cross marketing and turn The Rainbow into a huge Jack Daniels ad? Staff at “The ‘Bow” did not divulge specific costs, but informed me that Jack Daniels is giving back to long term vendors in the form of bar stools, posters and clocks. In the case of The Rainbow, the “financial aid” also came in the form of Jack Daniels cocktail tables.
Does it make me want to drink more Jack Daniels when I’m there? Maybe, maybe not. It doesn’t influence what kind of liquor I will order, but if/when I’m inclined to drink whiskey, yeah, I’ll probably fall victim to the brain washing and order Jack. But why the hell not? I’m in Hollywood. I’m at The Rainbow. I’m surrounded by the sexiest girls of past and present. A little Jack Daniels can help blur the generation gap.