3 Headed Jack Rabbit, Draught Wine

Word on the street is that Constellation Wines has released a draft wine fountain to promote its Jack Rabbit Wine. As far as I can tell this is a UK phenomenon…crazy Brits. Apparently, “draught wine is currently growing by 5%”. This new draught dispenses three varietals of wine: Chardonnay, Merlot, and White Zinfandel…bleh. I want a wine draught that dispenses Barolo, Sauternes, and Oregon Pinot.

I’m not convinced that there is a future in draught wine. The bottle is such a part of the experience that to lose it would fundamentally change the experience of drinking wine. It will be interesting to see if this takes off…

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