
Word on the street is that Constellation Wines has released a draft wine fountain to promote its Jack Rabbit Wine. As far as I can tell this is a UK phenomenon…crazy Brits. Apparently, “draught wine is currently growing by 5%”. This new draught dispenses three varietals of wine: Chardonnay, Merlot, and White Zinfandel…bleh. I want a wine draught that dispenses Barolo, Sauternes, and Oregon Pinot.
I’m not convinced that there is a future in draught wine. The bottle is such a part of the experience that to lose it would fundamentally change the experience of drinking wine. It will be interesting to see if this takes off…
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tags: constellation wines • draught • jack rabbit




Richard Shaffer | Wednesday, October 22, 2008
Where has all of the romance gone with wine??
Do you have to drink this wine through a straw, too?
Richard