Spuds MacKenzie: An American Institution

Spuds MacKenzie was like a marketing super soldier. Spuds made his world premier during a super bowl ad, and soon skyrocketed to doggie stardom. Spuds got all the women, and partied pretty much non-stop. He was a celebrity that middle America could finally relate to, and he became an institution in American pop culture.

Spuds may have seemed to be living the life, but don’t be deceived by “his” easy going, on-screen lifestyle; Spuds MacKenzie was anything but easygoing. For starters, “he” was actually a “she”, and her real name was Honey Tree Evil Eye (seriously)… this all led to confusion for both the dog and marketers as Spuds’s frequent sex with males was becoming a problem for higher ups. You see, Spuds was supposed to be a dude, a rockin’ dude that is into beautiful woman and ice cold, refreshing Bud Light…that is something that people can relate to, but this boy on boy stuff, well it just had to go.

Music is definitely what got Spuds through the tough times. Spuds played in a band called “Spuds Mackenzie and the Party Animals”, and it wasn’t often Spuds would be seen without some headphones around his neck.

Being the best did not come without a price, as several “temperance groups” were saying the “too-cool-for-monogamy-and-sobriety-dog” ads were aimed at children. Spuds ended his ride at the top of the world in 1993 when the ad campaign was canceled.

Spuds may be gone from the public eye, but he/she will never be forgotten.

Related Posts

1. The Dalmore 18: The Expression Filled With Expression
   In 1263, a member of the Mackenzie family stopped a rampant stag from slaying Alexander the 3rd. The King rewarded Clan Mackenzie by allowing him...
2. Supermodel Marisa Miller + Captain Morgan Rum = New Ultra Campaign Combining Everything You’ve Ever Loved About Supermodels & Spiced Rum
   The only way Captain Morgan could top its epic online-prank call-super-app was to boldly attempt the obvious. Yup. Finally, super models and spiced rum have...
3. Highlights From SAVOR: An American Craft Beer & Food Experience
   What could possibly bring together 10,000 bottles of beer, 1,500 oysters, 4,000 biodegradable bamboo sporks, 300 pounds of cheese, and 2,000 hungry and thirsty attendees?...
4. Man Gets DWI For Living the American Dream
   If you have been reading the Mutineer Blog for awhile, you know how much I hate drunk driving. It’s the most idiotic, selfish, dangerous, preventable...
5. Super Bowl Beer Commercials To Get You Pumped For Super Bowl Weekend
   Yes, it’s Super Bowl beer commercial season, which basically means Bud Light commercials. Here are some classics to back-up the rest of your Super Bowl...