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Nordic Rock Ice Cubes: The Real Deal?

Spirits
09.11.2008

Nordic Rock Ice Cubes

You have seen these making cameos around the blogosphere: rocks that act like ice cubes. On paper, this is a great idea, as your drink will not become “bruised” with ice melting. One thing concerns me though, especially considering what happened to Wine Spectator recently with their restaurant reviews (I really need to get something up about that).

What concerns me is this: I can’t find any substantial information about this supposed Nordic Rock Stone Ice Cubes. The closest I can find is an online store called Mocha (www.mocha.uk.com) offering the little cubes for sale. Are they also the producer? I’m not sure. On the product page, some marketing banter is listed, such as “made from pollution free base rock”. What does this even mean? How do we know this is true?

If I was the producer of Nordic Rock Stone Ice Cubes and I was enjoying all of this viral marketing, I would have a website up explaining the production processes and so forth.

I would also caution other blogs out there about jumping on the bandwagon and substantiating claims for something like Nordic Rock Ice Cubes without having more information. This is global issue for blogs, who enjoy complete creative control and little liability, but credibility can never be sacrificed for these, or your voice will carry little weight.



Comments

  1. Brian | Thursday, September 11, 2008

    I have mostly seen these on design blogs and not food blogs. Personally I’d be more afraid of breaking a glass with these things, but as someone that hates making ice cubes (by now the local 7-11 knows I’m just there for the ice) I wouldn’t mind something like this. Still, isn’t it easier to stick with those liquid filled plastic models that are also dishwasher safe?

    Does anyone from Mutineer plan to order a set and give us a review?


  2. Michael | Saturday, September 13, 2008

    Pretty sure I’d rather have ice. I like how the ice cuts through my [insert alcohol here] .. which for me would be rum, and then I get to eat the ice before I go and pour my next drink. These rocks just seem weird, and they probably have the texture of a pumice stone .. which is like chalk, and just thinking about it makes me cringe.

    Cool idea though.


  3. two eagles marcus | Wednesday, February 4, 2009

    My primary concern would be broken / chipped teeth.


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