You have seen these making cameos around the blogosphere: rocks that act like ice cubes. On paper, this is a great idea, as your drink will not become “bruised” with ice melting. One thing concerns me though, especially considering what happened to Wine Spectator recently with their restaurant reviews (I really need to get something up about that).
What concerns me is this: I can’t find any substantial information about this supposed Nordic Rock Stone Ice Cubes. The closest I can find is an online store called Mocha (www.mocha.uk.com) offering the little cubes for sale. Are they also the producer? I’m not sure. On the product page, some marketing banter is listed, such as “made from pollution free base rock”. What does this even mean? How do we know this is true?
If I was the producer of Nordic Rock Stone Ice Cubes and I was enjoying all of this viral marketing, I would have a website up explaining the production processes and so forth.
I would also caution other blogs out there about jumping on the bandwagon and substantiating claims for something like Nordic Rock Ice Cubes without having more information. This is global issue for blogs, who enjoy complete creative control and little liability, but credibility can never be sacrificed for these, or your voice will carry little weight.