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Burger King Sommelier

Other Beverage
09.02.2008

Burger King

“Hello, I’m having a Whopper, can you suggest something to pair with it?” This is the kind of question Burger King has taken a proactive position on, with pairing suggestions listed on the soft drink dispenser.

I think this is a great idea, and while the pairings are based on things other than taste, it gives customers a different way of looking at the way they choose the beverages that accompany their meal.

If you’re having a Whopper, Burger King suggests Coke with your meal, as both are flagships in their field. Diet Coke is paired with the healthier fare on the menu, and Sprite and Dr. Pepper are paired with more eclectic items on the menu.

Give it a try and see what you think for yourself!



Comments

  1. Bobz | Friday, September 5, 2008

    As “sommelier” is defined:
    “a wine waiter”;
    and the “employee who orders and maintains the wines sold in the restaurant and usually has extensive knowledge about wine and food pairings.”

    Since pairing food with a beverage is really based only on taste, it’s amazing that you would think suggesting a highly sugared Coke, Sprite, Dr. Pepper for your beef, chicken or salad meal would be a great idea. That is the same as suggesting a teaspoon of sugar should be a topping option for your burger.

    Maybe that’s what Mutiny means.


  2. Alan | Friday, September 5, 2008

    Thanks for comment Bobz. Part of the mission of Mutineer Magazine is to make fine beverage more approachable. Is Burger King having fun with pairings hurting or helping this cause? I’d say helping, because it is exposing people that may have never dined in a restaurant that has a Sommelier to the concept of pairing a beverage with a food, and I don’t know about you, but I consider soda to be my “go to” beverage when I’m having fast food. When I’m enjoying a burger at my favorite fast food joint, I’m typically after a quick and filling meal, not a complex journey into the world of fine gastronomy and compelling beverage pairings. Or, if I’ve been dining out a lot with tasting menus and gourmet food, I find myself craving a big burger and soda that I can consume in 20 minutes as opposed to a 4 hour, ten course tasting menu. I’d also say that your righteous and stuffy approach to food and beverage pairing do far more to hurt fine beverage culture than Burger King’s attempt at having fun with the food and beverage pairing concept.


  3. Alan | Friday, September 5, 2008

    And furthermore, your comment about “That is the same as suggesting a teaspoon of sugar should be a topping option for your burger.” is simply crazy. Cat pee is a tasting note on new zealand Sauvignon Blanc, does that me Somms are suggesting a sprtiz of cat pee on your oysters? Or pencil shavings is a tasting note on Bordeaux, does that mean Somms are suggesting some pencil shavings on your T-bone. By your literal standards, this is what you are arguing.


  4. What goes best with a Double Whopper? « Wine Wine Wine | Sunday, September 21, 2008

    […] Thanks Mutineer Magazine, you have the perfect headline, “Burger King Sommelier”. <link> […]


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