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Honig Rocks


…And they have the postcard to prove it.

Honig Rocks

The “Honig Rocks” postcard is the latest in a long tradition of postcards, including spinoffs of the Apple iPod advertisements, Calvin Klein, and a kind of psychedelic vision of Godzilla taking on the Honig Staff. A video explaining the scientific processes used to create a “Honig Postcard” can be seen by going to http://www.honigwine.com/rockvideo. The postcard was developed to stay in touch with winery customers in a way that is fun and creative.

So, what else should one know about Honig beyond the fact that they have way too much time on their hands? Well, if the name didn’t give it away, they are also a winery located in California’s Napa Valley.

I spoke to Regina Weinstein, the marketing guru of Honig, to find out more about Honig and its unorthodox way of doing things.

Weinstein sums up Honig as being “hip and fun” with one of Napa Valleys “best kept secrets” in their Cabernet Sauvignon.

The winery has been around since 1980, when the land was purchased from Caymus, who had planted Sauvignon Blanc. Honig decided to stick with the Sauvignon Blanc, also making Cabernet Sauvignong as a red, and only producing two varietals in an effort to stay “focused and moving forward”.

Weinstein describes the change in perception regarding Sauvignon Blanc over the last ten years as “incredible”, which doesn’t surprise her given the grape’s ability to pair with food so well.

The Sauvignon Blanc comes in three bottlings: “Sauvignon Blanc” and “Rutherford Sauvignon Blanc”, and the rarer “Late Harvest Sauvignon Blanc”. The Cabernet Sauvignon, which the winery started making 1989 comes in a basic “Cabernet Sauvignon” bottling as well as a higher end “Bartolucci Vineyard Cabernet”

The wine is made by Kristin Belair, whose was previously at Turnbull Wine Cellars and received her education at UC Davis. The winery is 100% solar powered, and is sustainably farmed… a lot. The winery supports these specially trained dogs that come to the vineyard and smell out “mealybugs”, which are tiny insects that attack vineyards. Owls are an important part of the vineyard along with hawks, who together keep the rodent population in check. The winery loves owls so much that it will freeze gopher carcasses captured in traps and use them as feed for owls that have been injured or orphaned being rehabilitated.


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