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Crystal Pepsi: The Most Futuristic Beverage Ever

Other Beverage
07.27.2008

Crystal Pepsi

I can say with confidence that Crystal Pepsi is one of the main consumer products that defined my childhood (that, Ken Griffey Jr. Crunch Bars, and hypercolor shirts). In my childhood home of Waterville, Washington, summertime temps would get up around 110 degrees, so having a quenching beverage you could rely on was crucial, and at the tender age of ten, this palate was already becoming particular about what it wanted.

Crystal Pepsi followed an early 1990’s marketing trend of “clear products”. In, 1993, Crystal Pepsi stepped up its game with a commercial during the Super Bowl (Go Bills!), with Van Halen’s “Right Now” featured in the commercial. Times were good for Crystal Pepsi, and Coca-cola soon rode Pepsi’s coattails by developing its own clear cola for old people, called “Tab Clear”.

Like most great things in life, Crystal Pepsi left far too quickly. After a roaring first year of sales, Van Halen refused to license any more songs for Crystal Pepsi commercials, and Crystal Pepsi went under soon thereafter. In a move that has since been replicated by the Wine Spectator on a monthly basis, Pepsi just repackaged the Crystal Pepsi as a new awesome drink with a citrus flavor, and called this “new drink”…wait for it, “Crystal By Pepsi”, which also flopped.



Comments

  1. What People Drink: Pro Athletes | Mutineer Magazine | Tuesday, June 30, 2009

    […] Tiger Woods gets PAID to drink delicious fine beverages, though his choice of Gatorade is puzzling. I would’ve gone with something I can’t buy for a buck, like Crystal Pepsi. […]


  2. Lawrence Currie | Tuesday, July 14, 2009

    The truth is out there. It was removed from the shelves as soon as the lawsuits began.http://crystalpepsi.blogspot.com/


  3. Fine Beverage + Hot Tub + Squirrel = Time Travel…I Knew It Could Be Done! | Mutineer Magazine | Friday, January 29, 2010

    […] it all: time travel IS possible, you apparently just need to make a cocktail with an energy drink, Crystal Pepsi in a label-less prototype glass bottle, and squirrel juice, then drink the magical elixir in a hot […]


  4. Japan Launching “Pepsi White”, Not Getting Hopes Up | Mutineer Magazine | Wednesday, November 14, 2012

    […] Pepsi is amazing. I realize it’s not the first time I’ve made such a claim on this blog, and it certainly won’t be the last, but new evidence has surfaced that at first […]


  5. Mutineer Most Viewed Blog Posts of 2009 – #4 | Mutineer Magazine | Sunday, December 2, 2012

    […] Tiger Woods gets PAID to drink delicious fine beverages, though his choice of Gatorade is puzzling. I would’ve gone with something I can’t buy for a buck, like Crystal Pepsi. […]


  6. Lawrence S Currie | Wednesday, January 1, 2014

    Crystal Pepsi captured 2% of the total sales of soda, The product was pulled as soon as the lawsuits began http://crystalpepsi.blogspot.ca/


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